Both customers and businesses can benefit from improved communication, reservations, and guest service systems. Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage Dean A. Koutroumanis University of Tampa The changing face of technology has played an integral role in the development of the hotel and restaurant industry. According to hotelmanagement.net, more than 68% of hotel guests find it unacceptable to wait in line at reception for longer than five minutes. There are many benefits associated with voice-activated guest rooms, and the hotel industry should leverage this technology as soon as possible. Amazing Opportunities: If you love variety, you’ll also love the fact that working in hospitality is … Using Technology to Gain a Competitive Advantage in the Hotel Industry. Better self-service. That’s why keeping up with the latest trends in technology is essential for hospitality management teams. For those who think such benefits are too exaggerated, all they need to do is try and check in or check out of a Las Vegas hotel on Sunday noon. They are used to getting information fast, reaching anything with just a click, and being the first to experience and share new experiences and innovation. As all hospitality professionals would agree, the hotel industry has always been extremely competitive. Hotel management teams can use these insights to improve overall guest services. A marketing automation suite makes it possible to customize interactions with guests, send automated emails to guests as required, and do more with less effort. Hilton … They connect guests and their demands directly to the staff servicing them. This not only reduces money loss but also provides added security to the property. Today, the average guest staying at a hotel  carries at least three mobile devices. INFORMATION TECHNOLOGY INFORMATION TECHNOLOGY means the technology involving the development, maintenance, and use of computer systems, software, and networks for the processing and distribution of data In today’s business environment, INFORMATION TECHNOLOGY … Kochi AI Chatbots. As the partnership between the tourism industry and technology grows both of them have earned several … Trivandrum. About 87% of TripAdvisor users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”. Although the ROI depends on the services and the size of the hotel, nearly every hotel that uses guest room tablets have experienced positive feedback from guests. Here are a few examples of how guests use AR technologies as a front of house concept and … Boston Technology can also enhance operational efficiency and help hotel management to reduce costs by replacing expensive human labour. Mobile check-ins can give guests the chance to skip the traditional front desk procedures and instead start enjoying the facilities immediately. Guest engagement apps are the perfect way to build relationships with guests before, during and after their stay, as well as learn meaningful insights about their preferences satisfaction levels. This makes a position in this sector particularly exciting, as you are likely to always be kept on your feet, often working in a fast-paced environment, but you are rewarded by the fact that it always remains interesting and dynamic. Download the case study. Enhancing Guest Experience. Aloft in Cupertino has implemented hi-tech features to optimize hospitality for guests. At large hotels particularly, the check in and check out procedures … Melbourne Technology has shifted the balance of power toward guests, and hotels have no option but to work harder to match customer expectations. WeBee is The Winner of the Award for Guest Engagement Platform of the Year in Europe. There are many opportunities to also offer personalised promotions and targeted campaigns. In addition to keyless entry via Aloft smartphone app and Apple TV in every room, Aloft Cupertino employs a robotic butler called Botlr to deliver 24/7 customer services of all kinds. The hotel could, for instance, leverage deep analytic to structure a package comprising of facilities best suited for the guests. Likewise, guests can check out with a few clicks of the smartphone, and avoid the reception altogether. 5G technology will make devices connect with each other in a much more efficient way. However, keeping abreast of the changing technology, and developing cutting-edge solutions based on such technology is a big challenge for hotels, and would, in any case, be a drag on their core focus. 5th international success with the UNWTO. However, with technology in a constant state of flux and constantly unlocking new opportunities to improve customer satisfaction and boost internal efficiency, hotels have their task cut out leveraging technology to remain one-up on competition. The most apparent manifestation of technology in the hotel industry is hotel bookings. With today’s travellers embracing a “digital-first” approach, hotels can gain a competitive advantage by implementing the right trendy technologies to exceed guest expectations. This technology is only available in a few countries as of now, and there is no doubt that the hotel industry will have to embrace it; first, to get ahead of the competition, and second, to adapt to the needs of customers who already have 5G devices. Guest engagement apps provide hospitality professionals with the ability to manage their hotel operations, content, and marketing efforts through one platform. Mobile technology has now enabled hotels to introduce digital key. They can promote their services to guests instantly. All these factors point to mobile technology as one of the most essential technological areas for hotel businesses to improve their services. AI is the next innovation poised to make an impact on hospitality. A positive social media reputation works wonders in terms of hotel occupancy. Guest engagement apps are the perfect way to build relationships with guests before, during and after their stay, as well as learn meaningful insights about their preferences satisfaction levels. In addition, providing mobile check-in to guests encourages them to download the branded app of the property. Given that customer retention and loyalty is at the core of any service-based business, … Technology is paramount in the success of Hospitality and tourism industry regardless of having some flaws as evide… If you want to adapt your hotel business to the digital world by building your own branded app, you can request a demo or contact us. while computers have become an integral part of the travel agency business since its extensive use, Age information has brought many new benefits. AR/VR solutions will soon make it possible for consumers to survey the … You can find out more about browser cookies, Guest Engagement Platforms Became a “MUST”. Mobile device as door key. Complaints can be instantly tracked and resolved with a quick swipe on the app. In addition, the hotel also offers in-person concierge service to provide guests with in-depth information on what they have found in The Discovery Portal. The internet also obviously makes accessing information easy, and transparent. 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